Keepup is a marketplace platform where you can buy stock indices
A stock index is simply a collection of stocks, classified by certain characteristics, like market cap, profitability, growth etc.
Index minimizes the risk by better diversification. If you buy just one company, you are betting all your money in that one company. Whereas with index you are buying many similar companies and preventing risky exposure to a single company.
Two great advantages of buying an index over a mutual fund is,
Indices are one of the lowest cost investments, it is as low as 0.5% of your investment.
While index charge only 0.5%, Mutual Funds usually charge around 2.5%
After selecting an index based on the return you are expecting, just hit the buy button. All the stocks in the index will be credited to your brokerage account. You can then track your returns through your Keepup profile or sell it from there when you achieve desired returns.
Index investing are for the longer term. Data shows stocks deliver better returns over the long term. It is common for people to hold index over 10 years or more. It delivers better returns not only through capital appreciations, but also through reducing transaction costs and taxes
Even though stocks have beaten every other asset classes in the long term, stocks returns are never guaranteed.